What is a beacon and what are its benefits



As small as a coin, these devices are worth the bluetooth signal to associate with our smartphones and revolutionize the way we shop.

Have you heard of the “beacons”? This term, which has slowly been gaining popularity, refers to a small device (as small as a coin) that emits shortwave signals through tecnologíaBluetooth, and can reach up to 50 meters range.

Similar in operation to a GPS, the beacon only has unaseñal for each device, which is capable of defining a location and detect and locate other devices such as, for example, a smart phone that has a tracking beacon signal application. Although I must say that when comparing with a GPS, bluetooth beacon signal from a ocupamenos energy and works much better indoors.

Considering the characteristics of this new technology, a world of possibilities opens for buyers. Yes, because if we have a tracker beacons on our phone, every time we go to a store that has these devices, we can receive the most diverse signals: coupons, catalogs, offers and additional information pudierasernos useful when shopping on site. Surely something never seen before.


Probably, if you’re one of those people who know so much technology, you’ll be aware of the existence of iBeacon. Yes, it is similar to the beacon (in theory, the same), although this was designed and manufactured by Apple and exclusively for Apple. This shows that the major industry in this technology already see great potential.

Everything indicates that the trade of the future work collecting all losbeneficios a beacon can provide any buyer. If even PayPal, digital micropayments system, announced it will launch projects based on these devices to make payments from your mobile without having to queue or checkout. A true revolution at the time of purchase.

By: Fayerwayer

3 thoughts on “What is a beacon and what are its benefits

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